I am sooo glad Seth Godin is doing more whiteboard sessions. Back in September 2003, during the "Purple Cow" craze I attended a seminar at Seth's office, ate the sushi, and scored a Fez!
It was awesome, informative and challenging, and now what he has done it put special focus on the best part of that seminar - the point where we got to dig into our own marketing issues.
Rapid Fire - Seth diagnosis, edit, interprets and gives you great ideas for your business and everyone participated (there were a few wallflowers - but that happens everywhere)
I walked away from the September 2003 session realizing there were many more possibilities for my business than I thought and a Idea for a new one that I have recently put into effect, Marketing Improv. (The concept is pretty similar to Whiteboard sessions - but I don't want to start an east coast- west coast rivalry and have to wear all those gansta clothes)
If you have a chance to have sushi with Seth - TAKE IT - don't worry about the cost or your busy schedule - clear it! You receive ROI just by sitting in that seat. If you can score a Fez, even better
Thanks Seth for proof that the concept works and for that day in September